What is UX/UI?

More things to know about designing is a little thing called UI/UX designing. What these developers do is apply interactive and visual design principles on websites and web applications for a positive and cohesive user experience. These developers use HTML, CSS, Javascript or some other design tools to achieve responsive designs. UI,UX and front end developers are assisted by back-end web developers, who are responsible for server- side application integration and logic. UX and UI are in fact two different things however. UX stands for User Experience design, UI stands for User Interface design.

According to careerfoundry.com Don Norman, a cognitive scientist and User Experience architect, describes it as:

“User experience encompasses of the end user’s interaction with the company, it’s services, and it’s products.”

-Don Norman, cognitive scientist and User Experience architect

Basically, it encompasses any and all interactions between a potential or active customer and company.

User Interface design isn’t as easy to explain because it has a broad variety of misinterpretations, but it’s mainly the look, feel, presentation and interactivity of a product. It is the point of interaction between the user and digital device or product.

A/B Testing

Another thing you should know about is A/B testing (also known as split testing). This is the practice of showing to variants of the same web page to different segments of web page to different segments of website visitors at the same time and comparing which variant drives more conversions. The reason for these tests are for solving problems for the visitors

According to VWO.com, to perform these tests you need to perform these five steps.

• 1. Research: Before building an A/B testing plan you need to conduct thorough research on how the website is currently performing. How many users are on the site, which page drives the most traffic, or what are the various conversion goals of different pages? According to VWO.com you can use Heat maps tools to determine where users are spending most of there time or whatever they do on the site.
• 2. Observe and formulate a hypothesis: Log research observations and create data-backed hypotheses aimed at increasing conversions. Without these, your test is completely directionless.
• 3. Create variations: Now create a variation based on your hypothesis and test it against your current version. A variation is just another version of your current one with the changes you want to test. You can test multiple variations to see which ones work the best.
• 4. Run test: There are many kinds of testing the methods.
• split url testing: is testing different versions of your web page hosted in different urls. Since they’re on different urls it’s up to you to decide the winning url.
• Multivariate testing: Is a method in which changes are made to multiple sections of a web page and variations are made for possible combinations within a single test. This is best suited for advanced marketing professionals because it’s more complicated than A/B testing.
• multi-page testing is a form of experimentation where you can test changes to particular elements across multiple pages. There are so many ways of doing this, but to keep it simple we’ll just list two of them,
• Either Take all the sales pages and create new versions of each
• Test how the removal or addition of elements can impact conversions across an entire funnel.
• 5. Results: This is the last step but A/B testing calls for continuous data gathering and analysis. Analyze the tests by considering metrics, and if the tests succeeds then deploy the winning numbers and you did it.

If you want to become an A/B tester there are a few job openings right now, and according to payscale.com the average salary for a tester is $77k and varies between jobs so you know it’s a good deal. On ziprecruiter there is a job listing for a full-time Senior UX/UI designer job in Miami that pays $45,000 to $85,000 yearly. What these people (and many others for that matter) are looking for is professionalism, goal orientation, clear communication skills, a fast learner, and would have excellent management skills.

So this is another part of the designers world that you should know about though this one is a little more complicated, just by a hair.