Web banners are display image advertisements, and are widely used online to attractively display products online across an array of websites. Here are a few ways you can do these amazingly, you need to consider size, context, the call to action, and other components. According to: smashing magazine.com these are the best ways to design ad banners.
Sizes
For the size of ads, a thing to note is that each site has their own different requirements. There are three different types of banners; rectangles, banners/buttons, and skyscrapers.
Rectangles
- 300 x 250 medium rectangles
- 250 x 250 square
- 240 x 400 vertical rectangle
- 336 x 280 large rectangle
Banners/Buttons
- 468 x 60 full banner
- 234 x 60 half banner
- 88 x 31 micro bar
- 120 x 90 button 1
- 120 x 60 button 2
- 120 x 240 vertical banner
- 125 x 125 Square button
- 728 x 90 leaderboard (not a scoreboard in a game)
Skyscrapers
- 160 x 600 Wide skyscraper
- 120 x 600 standard skyscraper
- 300 x 600 half page as
Best ad practices
Now to talk about what to put on the ads. To start off lets have strong headings. Draw in consumers with variations of font sizes and colors appropriate for what you are trying to sell that also contrasts from the rest of the ad. Much like the strong headings, it’s important to display the appropriate images that accurately display what you’re trying to sell. When it comes to a call to action, remember that you will be competing against other guys selling similar things, so be sure to be VISUALLY ENGAGING with word telling people to “Check you out”.
Resources for templates
To get started on banner ads there are sites that have free templates you can use to make some. Though some of them you’ll might have to sign up for. For instance:
There are job listings like this one for a Digital Designer at Desert Publications, Inc. in Palm Springs, CA 92262. They pay $45,000 to 65,000 a year. This job requires you to produce the design of websites, social medias and banners. You need experience in HTML, photoshop, FTP, and web design. You also need to have a reputable portfolio showcasing your accomplishments. It’s a full time job that does come with benefits.
And that folks is how web banners work. Now granted I didn’t use templates for mine I made them from the ground up. It was kinda fun actually. No go have fun yourselves.
Henry Iglesia 