Let’s talk about Search Engines.
There are Search Engine Optimization, and Marketing, and online reputation management.
Search engine optimization is the process of increasing the quantity and quality of traffic to your website through organic search engine results.
According to moz.com the quality of the traffic is the results of the search. The quantity of the search is the amount of the right people clicking on the right pages. For pages you don’t have to pay for are good, these are known as Organic traffic. You’ll know that by seeing the ones that say “Ad” on it.
SEM, search engine marketing, is a form of internet marketing that involves the promotion of websites by increasing their visibility in search results through paid advertising. According to wordstream.com, SEM will use paid ads to gain traffic. Businesses will pay google (or whatever search engine they decide to use for some reason) to show their ads in search results. They auction for the spots and the highest bidder gets the spot. Right? WRONG. It certainly is advantageous for this but it isn’t necessary. To “win” an ad auction the two main factors that google evaluates, maximum bid, and quality score of your ads. Maximum bid is the max amount you are willing to pay of the ad, and quality score is the metric based on the overall quality of your ad.
Now online reputation management simply is the controls and regulation of a group or individuals reputation online. These companies do this using search results the regulate the groups reputation.
Onto the Jobs
Lets talk about jobs now. Entry level jobs start out as $20,500 a year, and the non-entry levels go past $50K. Right now as we “speak”, American creative in Fort Lauderdale is urgently hiring for website project manager and technician. They’re paying $20- $25 an hour, and for this job you need to be proficient in HTML, Photoshop, WordPress, and Microsoft Office. It includes flexible hours, and paid time off.
So this is another part to web designing that you should know about. Now get out there and make people popular.
Henry Iglesia 